Beijing, April 2014, Fastcompany China publishes PLOT by Goodstein.

Plot is a tool developed by Goodstein aimed for advertisers and agencies alike. It addresses creatives, writers, planners, business directors,  media buyers and social media managers who want to understand the inner workings of stories and how they could help to surpass the traditional paid media models.

Plot is a strategy to accelerate sales through branded content. Read more here.