Together with two wonderful creative women Esther Wong, ECD TBWA/Hong Kong and Jennifer Hu, CCO Ogilvy & Mather Taiwan we discuss how does the current digital landscape in China affect marketing communication creativity. It was a joyful conversation where we discussed ‘Big Data’, shared interesting work from Greater China and our own Ingdan and Zihua case studies. A success panel discussion monitored by Mengfei Zhou of Longyin Review.