VOLKSWAGEN – Building the People’s Car

Building The People’s Car

The People’s Car Project online platform, gave the Chinese people tools to create car ideas, vote for their favorite designs, and share content to their social networks. After a two-year dialog with the People’s Car Project community, 30 million people submitted over 260,000 car ideas. As an epic conclusion to the project, we had to take all these ideas and create one car. In 2013, Volkswagen created an online series where they invited the top automotive design students in China to compete and build the People’s Car. 

The Building the People’s Car Series won the first Gold for China and Goodstein at the Cannes International Advertising Festival in 2013.

Credits: Georg Warga – Executive Creative Director – Goodstein, Maureen Sherrard – Agency Producer – Goodstein, Proximity China – Agency, Pixomondo – Production&Post

Online film