Volkswagen – Hover Car

The hover car

In 2011, Volkswagen launched the People’s Car Project, a platform to inspire the people of China to create new ideas for cars. 

In 2012, Volkswagen brought one girl’s award-winning idea for a hover car to life. We celebrated the girl’s idea by creating a film, which featured her parents test-driving her hover car. The film was then revealed to the girl at a private movie premiere, where her friends, family, and a flash mob joined in celebration.

Special thanks to our partners at Proximity China and