Volkswagen – The People’s Car Project

Presentation Board

To inspire people to create ideas for Volkswagen’s People’s Car Project, we had to reset everything they know about cars. No matter how odd, which shape color or function. A car can be anything. We created the ‘Flubber Car’ – a unique visual identity that morphs according to the people’s ideas and activated it across multiple channels.

Special thanks to our partners at weareflink.