Zihua Creative – Unbox Yourself


Integrated brand Launch, including a fully 3D printed Stop Motion Animation, the first of it’s kind.

This fully 3D printed commercial for Zihua Creative (zihua.com.cn), China’s first online learning platform focused on the creative industries, illustrates how creatives must unbox themselves to drive change in the creative industries. Goodstein partnered with Pixomondo, Idea RP and the in-house creative team of Zihua in producing this film, which fuses traditional stop motion animation with cutting-edge 3D printing technology. Although the film is under one minute long, the team dedicated several months and 3D printed more than 600 “Boxman” figurines in order to complete the project – the first of its kind in the world. This animated short highlights a number of the courses that will be offered on the Zihua platform, including character design, CG animation, stop motion animation, illustration, film scoring, sound design and 3D printing.

Credits: Georg Warga – Goodstein – Concept / Writer / Director Maureen Sherrard -Goodstein – Creative Producer Zejian Shen – Zihua – Concept / Character Design Ryan Lai – ideaRP – 3D Printing Jordan Thomas Mitchell – Music and Sound Design Vanessa Lee – Live Action Art Director Aaron Farrugia – DOP Live Action Aslan Malik – Pixomondo – Art Director Nelson Quan -Pixomondo – DOP Stop Motion Sharon Yuan – Pixomondo – Visual Effects Producer Robbie Reid/He Tian/Yuntao Gao – Pixomondo – Animators Lynn Wong – Goodstein – Production Assistant Chris Li – Goodstein – Production Intern