The Chinese Job

Activation film with radio controlled MINI’s

Every year MINI China invites owners and fans to participate in a driving event called ‘The Chinese Job’, a tribute to the 60s cult movie ‘The Italian Job’ starring Michael Caine and MINI Coopers in an epic car chase. This year we directed an online film, our take on the action heist genre with radio controlled toys, helicopters, cranes, trains and automobiles and introducing the Miss World China contender 娄梦煖 in her first commercial role.