What we do
We build worlds for brands to tell their stories. Our worlds create better results than traditional ad campaigns. Our worlds are owned by brands and loved by millions.
Our Craft
Concept, Creative Direction, Art Direction, Content Strategy, Narrative Design, Creative Consulting, Screen Writing, Copy Writing, Film Direction, Production Supervision and pitch support for agencies.
Advertising
A good ad satisfies your business needs. A good ad tells a story. A good ad is incredibly hard to make. If it were easy there wouldn’t be so much trash around. But only because creating an ad is so incredibly hard, you shouldn’t suffer through the process. On the contrary, once we are finished with your ad we want you to say: ‘I really had a good time making an ad with GOODSTEIN.’ After all, even the best ad in the world is just an ad.
Non Advertising
Non Advertising doesn’t look like advertising but let’s not kid ourselves - it is still advertising. Mainly because some people get really pissed off when they get served an ad that looks like an ad. And who can blame them, we get pissed off by that too. Non Advertising usually involves Innovation, Technology, Social Media and made up Buzz Words like Non Advertising.
Original Content
If it was up to us, all advertising would be Original Content. But the reality is, our industry serves towards very tight deadlines. There is often not enough time to create a hit show for Netflix for your brand. That’s why we work in the shadows without your brief to create new content formats and when we are ready we will knock on your door and pitch it to you. In the meantime, we create branded content with a quicker turn around. Some of this content is award winning.
Branding
If branding doesn’t tell a story that differentiates you from other brands, it really isn’t branding for us. If you say ‘My brand is toilet paper, I don’t have a story’, we don’t believe you. Every brand should tell a story, especially when you sell toilet paper. Now, the best stories don’t lie around in the open, they need to be carefully excavated like an archeological dig site. And this is what we do. We dig, and dig and don’t stop digging until we find an artifact that might just be at the top of a giant pyramid covered in pure branding gold.
Love of Art or for the Planet
Sometimes the work is more important than a budget. So we punch another hole in that belt and make something meaningful for brands that do good or partner with those who care.
Creative Consulting
You have worked with consultants that talk a lot. Consultants that suck out every molecule of oxygen out of a meeting room until your brain suffocates like a marooned astronaut. Their output are vague powerpoints. Their conclusions are fluffy. This is exactly what we don’t do. Our consulting has actionable plans. Our minds are always close on production so we can cater to your budget. We deliver on a storyline and create a world for your brand in the process.
Pitch Support for Agencies
You are an agency and you look for an award winning creative team to help you win that pitch or you simply look for a partner to outsource your project work? We’ve successfully supported BBDO, Interone, Ogilvy, TBWA, Serviceplan, Blue Focus, Cheil, Guangdong Insight Brand marketing Group and Inspire Communication Group to win their pitches and work on their projects in the past.