The Greatest Gift
Micro movie for Shenzhen hardware incubator Ingdan
In this sci-fi micro movie for Ingdan (www.ingdan.com), a Chinese hardware incubator platform, directed and produced by us, the blind tech entrepreneur Russ and his brother Joey invent a smart contact lense to experience the outside world the same way normal sighted people can experience it every day of their lives.
Micro Movie
Although the film is set in the near future there are already a number of high-tech glasses for the visually impaired under development today. ‘The technology described in our film takes these ideas further as it connects it with the Internet of Things’, says Ingdan’s CMO Hongjiao. ‘The film ultimately needs to inspire hardware entrepreneurs to come to our platform and give us a proposal of what they think the Internet of Things will look like in the future.’
The story is inspired by the real life tragedy of Russ Kan, a talented tech entrepreneur, who plays himself in the film. One day after a stressful day at the office he suddenly looses his eyesight, causing his whole life to change dramatically. ' There is a fine line between inspiring visually impaired people and giving them false hope. It was crucial to cast someone who has the credibility but also the bravery to pretend that he can see, when he actually can’t’, says director and Goodstein Founder Georg Warga.
CREDITS:
Client: Ingdan
Director, Writer, Producer: GOODSTEIN
Agency: Clearsea
Production: Pixomondo