Make a friend in Normandy
Online film and WeChat activation campaign for Pom’ Potes
Pom’ Potes is a healthy dairy snack for children, as natural as it gets. In the name of all mums of China we asked the KOL Child psychologist Jennifer (暖暖妈) to come with us to Normandy, home of Pom’ Potes, to investigate if the brand’s claim is true.
The Campaign
To create an emotional bond between mums, kids and the brand we created an activation campaign on WeChat that allows kids to name the very cows that contribute milk to their Pom’ Potes. Moo, Thank you.
Naming cows also comes with an additional benefit. Cows with names are more content and more productive finds a study from scientists at Newcastle University, UK.
How does it work? Scan a QR code on the pack, find out the origin and name one of over 4.000 cows on Pom’ Potes farms. This is possible through a tracking system that links every pack to the source. Every cow has a unique ear tag with number that is then matched with the given name.
Behind the Scenes
CREDITS:
Client: Pom’ Potes
Concept, Creative Direction, Art Direction, Agency Production, On-set photography, Drone footage: GOODSTEIN
Agency: Inspire Communications Group/GOODSTEIN
Production: A Cut
Post: Fin Shanghai