How to be not glued
to your screen?

Viral video for the integrated campaign 'Technology for Everyone' for Volkswagen

 

Wei is not happy. Her husband does not pay her enough attention, it’s like ‘he is married to his phone’, she says. Being glued to his screen got him into all kinds of troubles in the past. Volkswagen’s Head Up Display might just be a the solution she is looking for.

The viral video was part of the integrated campaign 'Technology for Everyone' for Volkswagen.

Viral Video

CREDITS:

Concept, Creative Direction, Art Direction, Copy, Agency Production - GOODSTEIN

Agency: BBDO Beijing/GOODSTEIN

Production: The Shanghai Job

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