How to relax in traffic?

Viral video for the integrated campaign 'Technology for Everyone' for Volkswagen

 

While the rest of us migrate through the hustle of the daily traffic jam in the morning the only one not prone to stress is ‘Relaxed Bear’. He should be, as Volkswagen’s Lane Assist does all the driving for him.

The viral video was part of the integrated campaign 'Technology for Everyone' for Volkswagen.

Viral Video

CREDITS:

Concept, Creative Direction, Art Direction, Copy, Agency Production - GOODSTEIN

Agency: BBDO Beijing/GOODSTEIN

Production: The Shanghai Job

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