World building is the process of constructing an imaginary world, sometimes associated with a whole fictional universe. Marvel characters live in the Marvel Universe, Harry Potter in Hogwarts, Darth Vader lived a long time ago in a galaxy far, far away. 

These worlds operate on their own set of rules, the more specific and unique, the more loved they are.  Fans can instinctively tell if there is something wrong with the world, that’s why Harry Potter doesn’t fly a space ship, but a broom.

When we work with your brand we build a world for you too. We think of your brand as a character in a story. In order to tell that story your brand’s character needs a unique world to flourish. A world that is relevant to consumers. A world that invites them in.

No matter if it is an ad, a social media activation, branded content or an event, world building gives any party working on your brand a clear understanding of what your world looks and feels like, so your Harry Potter always stays on that broom. 

Our worlds create better results than traditional ad campaigns. Our worlds are owned by brands and loved by millions.

We build worlds for brands and tell their stories.