Building the People’s Car

Episodic online TV show and Gold Lion in Cannes

The People’s Car Project online platform, gave the Chinese people tools to create car ideas, vote for their favorite designs, and share content to their social networks. After a two-year dialog with the People’s Car Project community, 30 million people submitted over 260,000 car ideas. As an epic conclusion to the project, we had to take all these ideas and create one prototype. In 2013, we created an online series where we invited the top automotive design students in China to compete and build the People’s Car.