We build worlds for brands to tell their stories. We are an award winning creative agency based in Shanghai.
World Building in All Media
ATL - BTL - Digital - Mobile - Events - Social
and everything in between.
Our Craft
Concept, Creative Direction, Art Direction, Creative Consulting, Screen Writing, Copy Writing, Film Direction, Production Supervision and pitch support for agencies.
Awards
World Building
for Brands
We think of your brand as a character in a story. In order to tell that story your brand character needs a unique world to flourish. A world that is relevant to consumers. A world that invites them in. Every time we create for a brand we build these worlds. Sometimes from scratch, sometimes based on the character traits of your brand. This is what we do.
Selected Work
Volkswagen Touareg
Do your own stunts
An activation and viral campaign for the Volkswagen Touareg, featuring China’s action hero No. 1, Wu Jing.
Zihua Creative
Integrated Brand Launch
How we launched a Chinese online learning platform for creative professionals without the use of paid media.
The People’s Car Project
The Hover Car
How a high school student made Volkswagen the #1 talked about car brand in China.