A German Legend Reborn

Borgward BX5 integrated launch campaign

Borgward was a pioneer in the German car history in the 1950s but is virtually unknown in China today. We were tasked to create an integrated campaign for the BX5, the company’s second car in over 40 years. 

The BX5 is a real premium alternative targeted to the ‘young lifestyle elite’ of China. They pursue an active premium lifestyle and are looking for an alternative outside the usual suspects of BMW, Mercedes and Audi. We were responsible for TV, Print and Catalogue Production.