Everyone Matters - The first social network that grows the happiness of its users

Everyone Matters (EM) is a non profit based in Rochester NY that strives to help addicts and people with unhealthy lifestyles by making them help others with similar problems.

They asked us to create a social media platform and visual identity for their program. Think of it as as a 21st century version of AA where the sponsor - partner relationships are enhanced through a feel good Facebook, if you will.