Definite Articles redefines comfort and sustainability in the world of performance wear. Their journey began with a simple yet powerful realization – traditional athletic wear was creating almost incomprehensible levels of plastic pollution, and the growing prevalence of BPA and PFAS (so-called toxic ‘forever chemicals’) were putting our bodies at risk.

Goodstein was Definite Articles in-house agency for 2 years, responsible for the brand launch and creative strategy for the rollout of all apparel and content creators for their social media accounts. Embedded in their mission, we took it upon us to create original content formats and direct their commercials and photo shoots. Ever since, Goodstein has been a proud shareholder of the brand and their future endeavors.