Do one good thing,
no matter how small
WeChat Ad for ‘One good thing’, a crowd-founding platform from Tencent
'One good thing’ is a crowd-founding platform for personal charity projects powered by Tencent, targeting high school and university students. To participate, they just need a creative, charitable project and an understanding that a small acts of kindness can make a change in the world around them.
To communicate this we created a campaign for WeChat moments - featuring video loops of 'little things' to inspire the students.
Vertical Video for WeChat
Social Media Video Loops
Each vignette of the film also worked as a standalone loop sharable on Social Media. The video below gives an idea of how each loop played out.
WeChat Ad
CREDITS:
Client: Tencent
Creative Direction, Art Direction, Director, Producer: GOODSTEIN
Agency: GOODSTEIN
Production: D’ELE
Post: MPC