A cow named Bessie

Collectable stickers book for Pom’ Potes

We always wanted to design and write a book for children. This one here is for the French yoghurt brand Pom’ Potes. We created a small world around their mascot character and wrote her a backstory. Before she found her name ‘Bessie’ she was just a called cow No. 3. ‘Surly I can do more than eating grass and making milk’, she thought one day and as she ventured out of the farm she made new friends.

The booklet came with stickers that kids could apply on the pages. Books and stickers were distributed via the Tmall page.