
How to relax in traffic?
Viral video for the integrated campaign 'Technology for Everyone' for Volkswagen
While the rest of us migrate through the hustle of the daily traffic jam in the morning the only one not prone to stress is ‘Relaxed Bear’. He should be, as Volkswagen’s Lane Assist does all the driving for him.
The viral video was part of the integrated campaign 'Technology for Everyone' for Volkswagen.
Viral Video
CREDITS:
Concept, Creative Direction, Art Direction, Copy, Agency Production - GOODSTEIN
Agency: BBDO Beijing/GOODSTEIN
Production: The Shanghai Job